In September Sweden goes to election.

In September Sweden goes to election.

According to Dagens Media several parties are focusing more on digital communication, and many are using agencies to create campaigns.


We have never been better than today at knowing exactly how to reach people and we constantly hear about new interesting target groups, target groups that are made to attract & suit brands different needs.


Could this situation happen at the expense of ideals, politics and long-term?
Will parties change when the opinion changes just to fit our chosen target groups?
Whats most important, the trending political topics or your own politics?


Was this what happened when the Green party started, or Feminist Initiative or when the Sweden Democrats began to grow? Do you remember Almedalsveckan when everyone became feminists, or the following year when everyone became nationalists?


We vote for those who control our country, but who decides what questions to govern the agenda?