2020 – 2021
We carry out all our work through the development of strategies & ideas in community-promoting initiatives based on a philosophical foundation of values.
We don’t like to be categorized, we just don’t see the point. We are changeable.
It started out as a creative retreat. Finding inspiration worldwide – giving it a Scandinavian touch. Along the way we have explored and created new ways to express ourselves.
It started out as a creative retreat. I took the shape of an online magazine. The magazine wrote about Scandinavian sub-culture and the importance of a strong founded culture sector. Discussion of making This is Scandinavia to something bigger, in November 2014 our Agency was founded in Sweden.
This is Scandinavia decided to become an influential agency working to create a better way to integrate cultural expressions with branding. This was the result of the irresponsible use of the culture’s possibilities and integrity, as we saw it. That was why we started our management. Our way to set an example. We needed everyone to know that if you borrow from a culture you need to return the favor to keep the cycle running.
A year with many production assignments. Festivals, music videos, artists tours etc. As a result of that, we started TiS Production. A production company with a clear DIY spirit that could do anything from building art installations to establishing entire festivals.
We didn’t see the purpose of our agency and our work, and there were lots of similar agencies popping up. We needed to revalue the reasons for our existence. This is Scandinavia Management was born.
This was the start for something new, more long-lasting. Something that we can build on for the future, together with others. Our music management reformed into a label and we teamed up with Sony Music Sweden.
This was the year for “being good” and working for a better society.
We didn’t like to be categorized, we just didn´t see the point. “We are changeable”. Always striving to find new forms of expressions and knowledge to define ourselves in a new context. We believed this was the best way for us to widen our perspectives, giving us a chance to reflect and react on things we found disturbing, inspirational or necessary to act on.
We needed to be driven by values and knowledge, not by a company set up, definition or project.